Clorox gone Green

The concept of the big companies coming out with green products has upset some people - especially when it comes to a company like Clorox.  My position has been that if the big companies do not change, then the green cleaners will never hold a big share of the market.  With these organizations realizing that not only are these cleaners good and typically non-toxic (at least compared to chemicals like bleach), they can also be profitable!  The acceptance of these products by retailers also makes it more likely that the same retailers will consider other "green" cleaners - opening doors that might otherwise not have been opened.

I think it is great that companies are making safer, yet effective products. You can only buy what is being produced.  It is nice to have the choice.  I have replaced chlorine with a enzyme based water conditioner in my hot tub and have had good sucess. If interested, you can get more information at www.natural4spas.com

Get real. The conglomerates are only becoming better liars. And that is only because they MUST. They are going to give us what we demand. They are going to tell us what we want to hear. That's business. Period. Will it ACTUALLY be what we REALLY want? These are chemical producers, plain and simple. And it's still ALL about profits. Again, PERIOD! If you think differently, you are dreaming. Did the tobacco companies EVER come up with a safe, healthy cigarette? Well...did they? And they've been playing EXACTLY the same game for over 50 years, (and they have been battling government legislation at the same time). Okay, well we do have "Ultra Lights" now. Oh, joy...

I totally agree w/ "justthefacts".  And the way I see it, if a company like Clorox were going to truly...really, truly go green then they would only put 100% green products out on the market and take all other products off of the market.  Regardless of the demand for the non-green products...that would be taking a true stand for a greener planet.  But, Clorox does not have the earths best interest at heart but rather, their wallets so, their reason for providing a "green" line is not because they really care about the planet but, because they saw the $$$ potential from jumping on the "green bandwagon".

 Really? I'v been using Green Works for a year now, never noticed the Clorox logo on it! For some reason, clorox for me meant chemicals and bleaches that are just really bad for you.

Checked out their website: http://www.greenworkspresskit.com/

99.9% natural. Thats good enough for me and a very welcome surprise. Good job Clorox!

 I also agree with "justthefacts" & Amanda Goldman's posts. Although the idea of the big guys adopting some more environmentally friendly production, packaging, and or advertising methods would still be helpful to the planet overall.... they still need to reinvent their product lines to make them all safer for the planet and people as a whole. Otherwise it is just a deceptive trick to get their piece of the growing "Green" market

blech won't use it. I just can't support them.  I am glad some companies are doing a better thing but heck take all the horrible products you sell off the market if you realize how bad they are.  (as if that would happen!) 

 

I love my Naturals by Simple Green their new natural line is amazing. 

Overall I agree with what you all are saying - you don't like the big chemical companies... got it.  But it is not as simple as saying "if they are going green, they won't make the bad chemicals".  They are for-profit businesses with stock holders.  The SEC requires by LAW that their boards act in ways that promote profit.  It would literally be illegal for them to dump all the chemical lines in complete disregard for the profitablility of the company.  The company would likely fail, or come very close in a near-Enron slide.  So, a division like Clorox is trying out a line of green "chemicals" (yes, they are chemicals, just more natural ones) to test out the market place.  The line is doing well and has store dedicated store shelf space - which should cause them to make more of it... which may just push them ultimately to make their main for-your-home products all "green" one day.  ...which is a good thing.

 

BUT - also understand that their commercial chemical applications will not change as much - a whole different beast, unfortunately.  Bleach has it's place in healthcare, and disinfection; and there are many other chemicals that are likely more sketchy or questionable in their use.  These need to be evaluated for what kind of damage they are causing our environment, and what better - more green - alternatives they should replace them with.

chemicals, but the more natural ones?  i can agree with most of what you said but this.  When you can actually use 100% natural then why err on the nearly natural side? 

 

my post was just my opinion I wont buy into it.  if you do, kudos.  I just say but something that is ACTUALLY green for the same price. or do like me and make it at home.  

From 3p & Leon Kaye  http://www.triplepundit.com/2010/03/who-will-clean-up-method-or-clorox/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TriplePundit+(Triple+Pundit)

'Green products only accounted for 3% of the cleaning products market in 2008, but this could spike to 30% by 2013.' 

3% of the market is pretty small - İ expect the 30% in 2013 is the writer dreaming. The 3% are quite vocal but 3% is 3% - not many people. Clorox and others are apparently trying to position themselves so that in the event green cleaners take off they will be in control. 

The article is about the competition between Clorox and Method. For more please see the link.

Well, I'm not on board with supporting Clorox because yeah, while they make greenworks which is actually a safe green cleaner, their bottom line is bleach, chemicals, and other junk that harms the planet. One right can't correct a million wrongs in my opinion.

On the flip side, I agree that it's good when bigger companies go green because it gets green out there. Most green companies suck eggs when it comes to marketing. It's as if they assume green will sell itself but it won't because the amount of people who actively seek out green is puny compared with those who don't. Beyond Seventh Generation and Method, I can't think of a green cleaning company who does market well.

I 100% agree with the statement in the Method vs. Clorox article that says, "The lesson for companies with a “green” product line is that they need to find a way for reaching beyond the “green” market. “Green” consumers are too small of a demographic, and “green” marketing is too narrow of a message. Like Method, successful marketing of an eco-friendly product means going outside the product’s comfort zone: does it benefit the consumer by saving money, improving the home, or offering an outstanding customer experience?"