Joel Makower, a very respected environmental/sustainable business thought leader recently posted on his blog about whether or not Greenwashing is really a big deal. One of his points is that businesses are so afraid of being labelled "Greenwashers" that good companies are staying mum on their truly good efforts and that's no good.
Seventh Generation CEO Jeffrey Hollander replies with no sympathy for business and Joel then responds. Anyway, I know we talk a fair bit about greenwashing here, so I thought everyone would like this dialog:
