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Yesterday I came across to this news posted by one of the leading dailies of India i.e. The Hindu. Here I came to know how jute is also making way into fashion and hearts of the people.
 
At the National Jute Board’s Jute Festival, the loud drumming attracts a curious crowd. Students of the Academy of Fashion and Textile Techology wearing jute jewellery, holding jute folders, curtains, bags, belts and so on, are going around the exhibition, bringing out the variety and colour that it offers. This fashion show is part of a festival to promote jute and its eco-friendly properties. Read full news here.