I've always wondered why companies dilute their detergents with water when you are adding it to a large tub of water??? Never made sense to me. If companies would stop watering down their detergents we would save so much H2O. I believe powder detergents are the big winner in water savings, but for those who love the liquids, then this below info might be interesting to you.
I was fumbling around the web to see if I could find any info on how much concentrated liquid detergents saved us in water vs. the soon fading fad of diluted competitors.
Though I don't like Wal-Mart too much, I did find this and wanted to share it with you all, after all they do bring up good #'s and statistics, however my thought is this; why not just push powder detergents, wouldn't that be truly green? it seems wal-mart always does things half-way just enough to get in the public eye to greenwash
Wal-Mart Concentrated Liquid Laundry Detergent
On September 26, 2007 Wal-Mart president and CEO, Lee Scott, announced a bold initiative to sell only concentrated liquid laundry detergent at U.S. Wal-Mart discount stores, Supercenters, Sam’s Clubs and Neighborhood Markets as part of its commitment to sustainability and helping people to save money and live better. With approximately 25 percent of the liquid laundry detergent sold in the United States through Wal-Mart Stores, transitioning to only concentrated liquid laundry detergent demonstrates Wal-Mart’s unique position
to drive change across an entire industry for the benefit of business, customers and the environment. Wal-Mart completed this goal in May 2008.
Concentrated Liquid Laundry Detergent Rollout
All Wal-Mart stores are now fully transitioned to concentrated liquid laundry detergent across all detergent brands, including Tide®, all®
small-and-mighty, Wisk®, Purex®, Sun®, Great Value®, Arm & Hammer® and Xtra®. The rollout began in October 2007 and was
completed in three regional waves:
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South – October
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North and Midwest – February−
East coast –MayConcentrated Liquid Laundry Detergent Environmental Impact
Concentrated liquid laundry detergent has a positive impact on the environment (plastic, water and transportation savings) and will change the way our customer shops. Wal-Mart expects to sell more than 800 million units of concentrated detergent over the next three years, which will benefit the environment by:
Reducing more than 125 million pounds of cardboard




