I just discovered Right as Rain a label for green shirts. The project is led by two guys in North Italy, they produce locally and dye without using any energy or polluting anything. The producers seem to really live the green dream. Check out the interview with co-founder Sebastian Runde.
Personally I think it is a somewhat unusual approach to fashion, but let me know what you think about it!
What do you think of the whole thing? Is it too green to become mainstream?