The Label is Unveiled (check my BLOG for more details as they emerge)
FOR IMMEDIATE RELEASE MAY2008
THE NATURAL PRODUCTS ASSOCIATION, WITH LIKE MINDED BRANDS UNVEIL THE NATURAL SEAL FOR PERSONAL CARE
"The Natural Products Association in conjunction with Burt’s Bees and other leading natural brands has unveiled the first credible standard in natural personal care with a corresponding seal. The universal standard and seal serve as definitive markers of personal care products that are truly natural.
"Arriving at one definition of the word natural and clearly and easily communicating it to consumers is essential for the industry,” says Mike Indursky, Chief Marketing and Strategic Officer of Burt’s Bees. “It’s that we believe if a product is labeled natural, it should be just that—natural—and avoid synthetic alternatives.” With industry collaboration, the US Natural Products Association Standard for Personal Care outlines which ingredients and processes are best to maximize the well being of consumers, as well as those that aren’t. "
THE NATURAL PRODUCTS ASSOCIATION, WITH LIKE MINDED BRANDS UNVEIL THE NATURAL SEAL FOR PERSONAL CARE
"The Natural Products Association in conjunction with Burt’s Bees and other leading natural brands has unveiled the first credible standard in natural personal care with a corresponding seal. The universal standard and seal serve as definitive markers of personal care products that are truly natural.
"Arriving at one definition of the word natural and clearly and easily communicating it to consumers is essential for the industry,” says Mike Indursky, Chief Marketing and Strategic Officer of Burt’s Bees. “It’s that we believe if a product is labeled natural, it should be just that—natural—and avoid synthetic alternatives.” With industry collaboration, the US Natural Products Association Standard for Personal Care outlines which ingredients and processes are best to maximize the well being of consumers, as well as those that aren’t. "
Edited by organicgal007 - Thu, 1 May 2008 15:03:04 UTC
