Is green the new black?

I think that's fair to say.  The problem is when appearing to go green is considered fashionable, but not taken seriously.  For example, it's rumored that John Travolta believes we need to transition to alternative fuels, yet owns several private jets.  A funny example is on America's Next Top Model, in which during most seasons the contestants were driven around in limos and even Cadillac Escalade-style limos.  Then one season the show decided to 'go green' and drove them around in a biodiesel bus.  Then the next season they were right back to the Cadillac Esacalade limo. 

That kind of thing really bugs me, when people make some little effort to go green briefly, then immediately return to their normal habits.  Especially celebrities who are wealthy and under a microscope, who have the resources to live in an environmentally friendly manner but rarely truly do, and who people often use as excuses not to change their own behavior.

As for the 'blue is the next green' thing, I think that's silly and wrong.

I believe Green is definitely becoming the new black.  Everywhere you look now it's green this and green that.  It is good in alot of ways because the movement is gaining momentum and getting lots of exposure.  I do agree though that although some celebrities (Natalie Portman, Jake Gylenhal for starters) do actually take it seriously and live up to what they preach about, others make it a silly "trend" which is frustrating because it downplays the importance of living green to some.

I know my business did a survey on Green living and many of the responses were that it is just a fashionable thing to do right now, but people stray from being a part of it because there is so much greenwashing and marketing surrounding it.  They find it hard to know which products are really green and which one's have just marketed their products to seem green.  I think as  information junkies on the topic it is our responsibility to keep spreading the word that green living is important and has a greater meaning than just following the pack. 

Totally - that's what Huddler's for!

Dana - I totally agree - it is important to spread the word and to educate people about what green really means. 

For example - paper towels - just because it is recycled paper doesn't mean it's green (oy vey - especially the plastic wrap). 

"Green" is becoming a real marketing darling and it runs the risk of getting washed out - as soon as Big Corporate co-opts the term entirely it will lose meaning.  People need to be taught how to think critically about their product purchasing decisions so that they don't rely on marketing and advertising.