Check out this blog post on Virtual Water, i.e. a measure of all the water it takes to produce the products we use. Allegedly, a cotton t-shirt uses 2700 liters (from water evaporated during irrigation while growing cotton, to water used to dilute chemicals used in the manufacturing process). The blog also highlights solutions -- i.e. going second-hand, or not buying clothes at all(!) -- to address this Virtual Water problem. Those just don't seem to be always feasible solutions...there's gotta be another way.
I'll admit, though, that it's pretty compelling to see the tag-line on top of the blog: 1000 liters of water for 1 liter of milk...makes me think twice while eating my morning bowl of cereal....





