The true genius in any technological innovation isn’t so much the gizmo itself as what it can do for people (or, I suppose, to people, but that’s not what 3P is about).
As the internet matures and “Web 2.0” becomes mainstream and the idea of static HTML websites seems so, well, ‘90’s, it is increasingly apparent that the true genius of online technology lies in the grassroots power of social networking. The world is all a-twitter over social networks. Some of us even resort to using really bad puns when talking about them.
Enter Huddler, a startup online network of niche product research and review sites debuting with their “Green Home Huddle” of product reviews, wikis, and forum discussions for eco and sustainability-minded consumers.
There is no shortage of blogs, review sites, and forums for “green” consumers, but after spending some time on Huddler what sets it apart for me from other online resources is the clean and nearly seamless integration of all the tools and resources.
Search for a specific product, say solar panels for instance, and on a single page there are reviews, forum discussions, wikis and more on the specific product as well as related topics. Navigation through the site is well-structured and intuitive. It really is a pretty cool site and makes exploring topics, researching products, and engaging in discussions rather enjoyable.
Huddler is currently in Beta, and, of course, the Achilles Heal of any social networking site can be just that – social networking, or the lack thereof.
For a site launched barely a month ago Huddler seems to be off to a good start. I’ve done my part by joining and contributing to my first discussion, for which I now see there are two responses already, so it’s time for me to get back into the Huddle.
If they can keep up the momentum, grow the community and keep folks engaged and contributing worhwhile content, Huddler will have a good thing going.
Speaking of which, Huddler is having a contest to help jump-start the site. Write three reviews or two wiki articles and win some “cool green products”. A call to social networking action!
(see the article over at Triple Pundit)