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The Gap has teamed up with the COTTON. FROM BLUE TO GREEN denim drive this March to help bring more used denim into the program. Right now through March 14th, if you take in used denim to any Gap store they’ll donate it to COTTON. FROM BLUE TO GREEN and you’ll get 30% off any new denim purchase.

The COTTON. FROM BLUE TO GREEN program takes donated cotton jeans and converts the used denim to UltraTouch Natural Cotton Fiber Insulation. The insulation is then provided to communities in need to assist with building efforts.

According to the program:


UltraTouch is composed of 85% recycled cotton fibers and is an environmentally safe, non-itch insulation without carcinogenic warnings, formaldehyde or chemical irritants. It provides exceptional thermal performance and acoustically provides 30% better sound absorption than traditional fiberglass insulation. In addition, it is one of the only insulating products that contain an active mold/mildew inhibitor.

Since the start of the COTTON. FROM BLUE TO GREEN program they’ve helped to build 180 houses through Habitat for Humanity affiliates. This is a great time to clean out your closets and make sure that your clothing actually gets re-purposed for a good cause; plus of course you’ll get that discount.

Offer valid from March 5, 2010 through March 14, 2010 in the U.S. only at Gap, GapKids, and babyGap stores.