Outgoing European Agriculture Commission Mariann Fischer Boel announced the winner of a contest to select a new label design which will go on all pre-package organic foods produced in Europe starting on July 1.
The brand new ‘Euro-leaf’ was designed by a German student and was selected by some 130,000 people voting on-line over the past two months. About 3,500 designs were originally submitted.
According to Boel, "This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with. It's a nice elegant design and I look forward to buying products carrying this logo from July this year."
The new Euro-leaf label will be obligatory on all pre-packaged organic products produced in any of the EU Member States. To wear the label the product must meet necessary organic standards.