True or False? BIG Green Choices Are All That Matter

I agree.  This ties in to the thread about living with a "non-green" significant other.  Going from first-hand experience I had much more luck agreeing and compromising with my wife on small things.  Like most people she was comfortable with her life and fought against any large disruptions.  Of course many of us feel that, unless big things are done, we're in very big trouble.  That aside, though, different approaches are necessary to get different people on board. 
Demanding a lot and marginalizing anything less than that will, in my opinion, have detrimental effects.  Recognizing small steps and encouraging them (while not necessarily settling) is a good approach for many people.

For big wigs it is fun to talk 'mega' scale but far less to talk practical scale. On greenbiz.com the is an article by the Serious Materials CEO, Kevin Surace - actually his address to the house Democratic caucus. İt is all about mega scale - if congress will just fill the trucks with money and dump it where he says the USA will be so much better off for it.

Surace is a Silicone Valley venture capital guy. He bought Republic Windows in Chicago which was occupied by laid off workers and is now pushing their windows very hard. He did a wonderful job of patting himself on the back for buying a bankrupt company at bargain prices! The way he explained you would have thought he bought the company to help the workers.

He goes on to provide information on their windows claiming they have a unique technology. İn looking at their specs İ don't see anything different than many others do - use of dual or triple pane, use of argon or krypton gas fill, synthetic material frames and the necessary components to put things together. He talked about how dual pane glass is old technology and then presented nothing new.

His presentation was a lot of wow and not much (if any) substance. Fits right in with congress! The fellow writing the Grist article would have appreciated Surace's talk.
 
Small steps but continuing steps reach the destination - remember the tortoise and the hare.

David JC MacKay in his publication 'Sustainable Energy - without the hot air' discusses the grand statements many make. He also notes that saving 'vampire power' accomplishes little on the scale of things - but he states 'that does not mean we shouldn't do it'.
 

On Planet Forward there is a writer saying the same thing - that you have to get Washington to do it for you.

The idea that if you can shift the blame, especially to the government, then sit back doing nothing and pat yourself on the back is a bit crazy.