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There's an interesting piece at GreenBiz, related to (no surprise) management of a green business, well of any business really but if you're on board with what the author of said piece is talking about then you'd likely consider your business endeavor eco-friendly.

The piece, Why the Triple Bottom Line Matters, looks at some of the basics of what a triple bottom line means for employees and companies.

Triple Bottom Line is explained as... "Triple bottom line thinking holds that a company should combine standard metrics of financial success with those that measure environmental stewardship and social justice. It is sometimes called the 3P approach -- People, Planet and Profits. In each case it requires thinking in three dimensions, not one.

While a triple bottom line approach is not a new idea, I like the authors take because while he does note that it could drive profitability over time he also says...

"But intuitively, doesn't [a triple bottom line mindset] also just make sense? Don't you want to leave the planet a little better than you found it? Don't you want to work for a company that operates ethically and acts with integrity and cares about the people it employs and serves? Don't you want to make products that really enhance people's lives? Don't you want to help our country become less vulnerable to oil supply disruptions?"

I think this is an important distinction. Plenty of companies are hopping on board with green tactics and it can seem sort of fake, or like an afterthought, especially when that company is just doing it to push their bottom line. Huggies "green diapers" are a good example. The company all but said "We're only doing this for the profit increase" not to actually create change.

Kimberly Clark noted, “Huggies Pure & Natural diapers will help the brand build inroads with those moms who are most interested in products that include natural materials to provide the best care for their babies.” In the official press release, Robert Thibault, president of Kimberly-Clark’s North American Infant, Baby & Child Care business, said, “Based on the preliminary response we’ve received thus far, we expect the unique attributes this diaper offers will be well-received by moms and our retail customers, and will help drive incremental dollar growth in the category.” The bottom line is driving dollar growth. It's made worse by the fact that these diapers aren't even eco-friendly. But this is just one example.

Anyhow it's an interesting piece. Check it out - Why the Triple Bottom Line Matters.