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1/10/10 at 12:37pm
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Tons of folks each year start their own small businesses or decide to work at home. If this is this ship you're sailing, it can pay to keep your new business green (or make your current small business more eco-friendly). Many consumers say that they want to buy goods or get services from green-minded companies, so if you’re not thinking eco-friendly, you may be missing a big part of the puzzle if you don't keep it green. Here are some tips for starting a business that’s also focused on green.

Walk the talk: Recent studies show that consumers aren’t just focused on eco-friendly services and goods but on green ethics as well. If you carry green products but fail to walk the talk, consumers may get peeved. Many consumers are looking for companies who carry true green ethics along with green products and services. This means you should be doing the basics - recycling, aiming for a paper free office, etc.


Get your business green certified: Certification of both companies and products is not a perfect system, but it is something consumers look for. At its best, certification helps to back you up and helps to differentiate your product or service as eco-friendly. Most green businesses go with third party certification.


Create a plan: Beyond selling green products and services you also should develop a solid environmental action plan.


Join Green America’s Green Business Network: Green America is a trusted name in green business and it can help your business if you're associated with them.

Resources:

 


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