Walk the talk: Recent studies show that consumers aren’t just focused on eco-friendly services and goods but on green ethics as well. If you carry green products but fail to walk the talk, consumers may get peeved. Many consumers are looking for companies who carry true green ethics along with green products and services. This means you should be doing the basics - recycling, aiming for a paper free office, etc.
Get your business green certified: Certification of both companies and products is not a perfect system, but it is something consumers look for. At its best, certification helps to back you up and helps to differentiate your product or service as eco-friendly. Most green businesses go with third party certification.
Create a plan: Beyond selling green products and services you also should develop a solid environmental action plan.
Join Green America’s Green Business Network: Green America is a trusted name in green business and it can help your business if you're associated with them.