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Advertising can stir all sorts of emotions -- it can seduce us, guilt us and even make us feel outraged enough to change our lifestyle habits. Having said that, why is the notion of horsemeat so much more disturbing to us than seeing chicken breasts or porkchops displayed in a styrofoam container? http://www.greenwala.com/community/blogs/all/3989-Would-You-Say-Neigh-To-Horse-On-Your-Plate