I am always open to diverse opinions, but it seems that you failed to recognize the whole point of the article. If you actually read it, then I'm sure that you probably would have commented more judiciously. Animal rights proponents are traditionally radical in their approach...but it doesn't have to be that way. People who take the time to research and write articles are generally interested in educating the public, and "How To Promote Animal Rights" appeals to ANYONE who has wondered what they could do to make a positive impact but never actually got around to making it happen. There are so many degrees of advocacy and one of the problems is that far too many people allow the unappealing actions and advertising campaigns of extreme groups to get in the way of their own decision to become involved. We need more mainstreamers looking beyond the stereotypical behaviors of animal rights activists and recognizing that they can rally around the cause without being lumped in with the "loony" set. Of course, at the end of the day, it hardly matters what label we are given. If we take the time to donate our time and energy to help a notable cause (such as animal rights, eco-awareness, etc.), then we've shifted from being a thinker to a "do-er" and THAT's what matters the most of all.