You heard it at Huddler first! I just got an email from EarthLED that they will be posting a new type of LED bulb on their site tonight or tomorrow - the EarthLED EvoLux S
The big difference between this and other bulbs is light dispersion and lumen output. People love the high efficiency of LEDs but often complain that the light isn't bright enough and is too directed. This bulb produces 900 lumens of dispersed light (along the lines of a typical 75W bulb)
I'm psyched to get my hands on one.