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Are You "Greener" If You Embrace A Cosmetic Makeover? McDonald's Is Keeping Their Fingers Crossed.

post #1 of 10
Thread Starter 
Human beings transform their look all the time, so why shouldn't cultural institutions like McDonalds follow suit?

When entertainment figures submit themselves to a nip and tuck (particularly in the midst of a darker PR period), somehow we can always find a spot of forgiveness in our hearts and give them the benefit of the doubt.

Can the same be said of European based-Mc Donald's locations? Instead of going under the knife, they are in the midst of transforming their look in a far less painful way...all for the sake of appearing ECO-FRIENDLY to the general populace.

Go ahead...read for yourself http://www.greenwala.com/community/groups/all/107-GREEN-NEWS-TIDBITS-CURRENT-EVENTS/topics/1090 and then please share your perspective below!
post #2 of 10
I don't think they're a green company at all. They have very few eco-stores, which as your piece notes, aren't ever going to be totally green due to their meat and corn issues. I don't get why people even like them. The few times I've eaten there I think their food tastes like crap. Pardon the language, but really! Blah.

PS I do agree that small steps are still good steps but their small steps are so small compared to their other issues it's hard to be on board.
post #3 of 10
I don't like Ronalds food either but---------

Another article from a blogger who needs to write something and something that will get a few hits so they get paid! Quotes from the article:
 
"Personally, I haven't eaten at McDonald's in years for health reasons, but I'm pretty sure that they are still using disposable paper products, plastic straws, styrofoam containers, and accumulating a consistently high carbon footprint by transporting their ingredients from all over the country.

According to some activists, those issues merely scratch the surface of the purported eco-crimes that they continue to commit against Mother Nature."


If someone is on a crusade and works with facts that is one thing. If someone is simply looking for an article to scrape together and dump on the net like this is that is another.

This type of thing is what turns many people off. Another low for a green writer. The real crime against nature is the empty headed writing of this guy!

It seems to me that to try to be constructive is a better and more fruitful path than the tear things down choice that many employ. What can people do in a practical sense - meaning that many may bea able to do it both physically and economically.  


Edited by Russ - 12/7/09 at 6:35am
post #4 of 10
Thread Starter 

Everyone is entitled to their opinions, but you seem to be malicious with yours. You don't even know the writer of the above article and you certainly have no right to claim that they are scraping together muck to "dump on the internet". One thing I can say is that Greenwala is a eco-minded community and no one is being paid for their perspectives...they are merely being encouraged to share information and ideas that stir emotion. Surely you can relate and I'm sure that you'd be frustrated if people in this community tore down what you wrote merely because they didn't agree.

post #5 of 10
I've always found it interesting that all American food chains taste better overseas. I absolutely hate McDonalds, along with most other fast food, but I ate there while in Europe and it was like real food. I was shocked. So I'm willing to bet that their improvements are with good intentions and will make a positive difference even if small...

But I'd like to see the proof. Biodegradable disposables, more eco-menu for non-beef lovers, and maybe some charitable initiatives. Nobody likes a greenwasher...
post #6 of 10
Hı elizahleigh,

Not being malicious at all - simply pointing out a problem İ see with many posts from both extremes. İ have no idea what to call this type of post except for 'muck to dump on the net'.

' they are merely being encouraged to share information and ideas that stir emotion' 

The above quote is from your post. İ like sharing information and ideas - however this fellow is simply griping about something he hasn't tried in years and has no knowledge about - all his words. İ believe it is better to agitate using knowledge - not party slogans.


So far you have accused me of being a representative of big ag (previously) and now of being malicious - because İ don't agree with you or point out problems - 

İ agree srj0385 - No one likes green washing. Guess it is time to do some research and see what Ronald McDonald is really doing (or not doing).

How accurate or factual the McDonalds site is İ can not say but it seems like they are not sitting on their hands. Please see the following URL for their side of the story. http://www.aboutmcdonalds.com/mcd/csr/report/overview.html
Edited by Russ - 12/9/09 at 7:26am
post #7 of 10
McDonalds is sort of caught in a situation where they have to sit on their hand though. It'd be hard for them to go really green just because of the sheer amount of meat and corn they use. It requires countless amounts of land and seven tons of grain to produce one single ton of beef and livestock production accounts for something like 18 percent of global greenhouse gas emissions.

Obviously there are pros to them making any positive changes. But some of the things they say make them greener (like reycling) is like a duh moment. ALL companies with facilities nearby should recycle so I don't think they deserve props for something so small.

They do have a few green buildings BUT they operate over 31,000 restaurants worldwide that’s a pretty large footprint to green up. A few green building won’t cut it. I think I’ve seen worse greenwashing companies though. I’m an advocate of small steps but I just hope that McDonald’s ups their game plan a bit.
post #8 of 10
Thread Starter 

While I appreciate the link to the McDonald's report and think that they have done a good job of painting a warm and fuzzy picture of their business intentions, I'd like to see them step up to the plate and demonstrate measurable actions that reflect a legitimately greener presence. They continue to dominate the global landscape and it seems like it should be their corporate responsibility to set a "landmark example" of eco-consciousness in action that will compel others to follow suit.

post #9 of 10
Nothing wrong with what either elizahleigh or Jennifer say.

My point is that when 'going after' a party something reasonably specific should be aimed at - not just a broad brush approach where they are all bad.  

İf İ were to be passing a McDonalds and someone were waving a poster complaining about them serving meat İ would no doubt be forced into buying a Big Mac as a counter protest. McDonalds is a meat restaurant after all.

İ believe all 31,000 outlets are franchises which means herding all those individual owners in the same direction.

İ believe they have a totally different menu in İndia to suit local taste (never went in to try it out). McDonalds sells what people ask for. Whenever İ was in Mumbai where they had McDonalds the last thing İ had in mind was fast food - İ was looking for a real restaurant serving real food.



 
post #10 of 10
Quote:
Originally Posted by Russ View Post

İf İ were to be passing a McDonalds and someone were waving a poster complaining about them serving meat İ would no doubt be forced into buying a Big Mac as a counter protest. McDonalds is a meat restaurant after all.

İ believe all 31,000 outlets are franchises which means herding all those individual owners in the same direction.
 

Seriously, I think you and my boyfriend are related. He doesn't even eat red meat, but if Peta was standing outside a MD waving flags, I swear he might get a burger just to irk them.

Also, that franchise point is a good one. I hadn't thought of that issue. It's hard to get all owners on board - the corporate MD might want to have a change, but getting all those individuals to step up is a whole other deal.

I also agree with elizahleigh though that the corporate branch should set some better landmarks that other owners could follow. A company is only as green as its weakest green link - or at least in the eyes of many consumers.
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