Launching a new website at apple.com/environment/ the Mac-maker is reporting eco statistics in a new way. While the majority of tech firms stop measuring their environmental impact once a product leaves its factory, Apple’s taking into account the entire life-cycle of a Mac, iPod or iPhone. That means weighing up its carbon footprint in use, as well as manufacture.
So this seems pretty interesting. I don't think I've seen anything as comprehensive as this. Go Apple!