Mr. Wang said the company plans to pick a specific region within the U.S. and initially market "a few hundred" e6s, priced at slightly more than $40,000, through a small number of dealers. "In the beginning, our target customers are going to be government agencies, utilities and maybe some celebrities," Mr. Wang said. He added that BYD hopes to enter Europe with a similar strategy in 2011 or later.
The E6 is a 5-seater with a range of 186 miles per charge. For a bit over $40k (before tax credits, I presume), that's a great price. Hopefully they'll be avaiable to the rest of us by 2012.