What do you look for in a green cleaner?

I was looking over the product reviews here and so many more people here at least seem to own or want the Clorox based 'green' cleaners vs. green cleaners from eco-friendly companies. Examples - Clorox Green Works Natural Toilet Bowl Cleaner and Clorox Green Works Natural All-Purpose Cleaner. Plus these rank fairly high, earning high scores on a green level.

I guess, based on this, I'm just wondering what people are looking for in an eco-friendly cleaner. Personally I can't stand the Clorox green cleaners because behind the cleaner, which is actually eco-friendly (i.e. no toxins and chemicals) they're still a company who earns the bulk of their money from extremely non-eco-friendly products. I'd rather choose cleaners from a company who manages to have an entirely green company - for example - Earth Friendly Products Parsley Plus All Surface Cleaner is not only green, but it works, and better yet the company is not founded on a toxic cleaner like bleach.

One argument I hear is, "At least Clorox is trying" but one, many, many other companies manage to make green cleaners across the board. If Clorox really cared about people's safety, why not ditch all the toxic cleaners? By only making one line of green cleaners, it just looks like greenwashing to me. Two, Inhabitat posted a valuable thought today, which was "It’s questionable whether or not Clorox would continue to carry their natural line unless it continued to drive their bottom line." 

So, when you look for greener home products are you concerned with the company as a whole, or just with that one product? Do you think a company can be green when they just have one green product vs. many? 

Well, I agree with everyone! What the company stands for overall is a big deal to me. I also make many of my own cleaners, and I think that srj0385 hit a major issue on the head. Availability. It's not just green cleaners either. It's green everything. I'm always getting products to review from green companies and they're almost never available locally (even foods). You have to go online and search or hope that the company has their own online market, which not all do. People may buy the lamer Clorox products because they're actually available. I'm not sure if this is the stores call, or the company's problem. For a long time I've felt that green companies really need to step up their marketing techniques. Few are as successful as say Seventh Generation at selling their products to a wide consumer base.