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Greenpeace calls off “Kleercut” campaign

post #1 of 3
Thread Starter 
Greenpeace has been pressuring Kimberly-Clark for a while now about their use of non-sustainable trees used for Kleenex and other products that make, but a couple of days ago they called off the Kleercut campaign and pressure due to changes being made by the company. Among the changes, Kimberly-Clark is going to be obtaining 100 percent of the company’s wood fiber for tissue products, including the Kleenex brand, from eco-ethical sources and increase the overall use Forest Stewardship Council (FSC) certified fiber and recycled fiber.

A fairly historical event I'd say - Greenpeace has been on them for years.
post #2 of 3
This is a Huge victory for our forests. Thank you Kimberly Clark.
post #3 of 3
Thread Starter 

According to a new press release, Marcal Paper replied to the kiss and make up issue like this...

Marcal Paper CEO Comments on Greenpeace and Kimberly-Clark 'Truce'

"Using any percentage of virgin tree fiber to make household paper products is still destroying the planet . . ."

ELMWOOD PARK, N.J., Aug. 7 /PRNewswire/ -- This week's "truce" between Greenpeace and Kimberly-Clark clearly does not go far enough. Marcal Paper LLC, the leader in manufacturing paper from 100 percent recycled paper, says it is unnecessary to kill even a single additional tree to manufacture toilet paper, facial tissue, napkins or paper towels. Given the ability to easily make high performing, affordable paper products out of 100 percent recycled paper, Kimberly-Clark's new agreement to manufacture paper products with as much as 60 percent virgin tree fiber is not a "truce" for the planet, and it should not become the new standard for eco-friendly paper manufacturing.


Marcal CEO Tim Spring is deeply disappointed with the decision. "Since when is 40 percent a passing grade? While I understand the negotiating process, Greenpeace needs to rethink these standards. There is no excuse to make paper from anything but 100 percent recycled fiber, especially when you consider that paper takes up a quarter of our landfill space today," he said.


Since 1950, Marcal has been a pioneer in the paper recycling movement, making its consumer paper products from paper- not from trees. All manufacturing is sourced from paper collected curbside in blue bins, from junk mail and from printer waste.

Marcal CEO Tim Spring is available to speak about the company's Small Steps(TM) line of high performing, affordable toilet paper, paper towels, napkins and tissue, the recycled paper industry, and why "sustainable forestry" is not a good enough alternative to using 100 percent recycled paper for making household paper.

Well, you have to get their point, but on the other hand small steps are better than none. BUT it must be ultra frustrating for companies like Marcal who are super green to see other half green efforts. While small green steps are good, IMO, I also don't see why companies just don't go green if they have the means. It's sort of like Clorox Greenworks - they make the one "green product" but also all kinds of toxic stuff, which just ends up seeming like greenwashing.
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