I think that at this point in time the cost of being or going green has a great deal to do with the profits that most manufactures, companies will lose if everyone realizes that a lot of things can be done the old fashion way. Like making things yourself, from scratch. instead of depending on not having to do the work. My Great-Grand-Mother did everything from scratch, she taught me how to remove just about any stain from clothing using baking-soda and lemon. when we fell and got a sore, she would put golden seal on it,not Bactine. For monthly cramps, she gave me oil of peppermint. We made all of our bread products for the week and Sunday desert on Saturday mornings, we would be in the kitchen all day on Saturdays baking. She taught me how to sew, and I had to do all button holes from scratch. We always had a garden almost the size of the house, and she taught me how to use the peels from fruit to make the house smell good, I believe they call this potpourri and it is quite expensive. I think that the cost is just another way of scarring everybody from going green because if we learn to do for ourselves, they can't get our money. They have nothing to charge us for. If you know that your family will eat a loaf and a half of bread per week, then make two loaves. I am 47 years old and just realized a few years ago, that this woman never had a television in her home, and we never missed it. She entertained us by teaching us to take care of ourselves, in making everything that we need. She made our fudge from scratch, she made rock candy, we made our own candy apples, carmel apples, granola, chocolate, from natural cocoa, we made our own ice cream.The milk man brought all our dairy products for the week, so there was no need for MSG to preserve the shelf life. There was no plastic in the kitchen at all, everything was glass.Glass bake ware,no non-stick Teflon coatings of any kind. Sure all this was hard work. But the taste, wow. Now that makes it worth it. We never used Margarine, only real butter, and she lived well in her hundreds. Hell she got around better then I did. She taught us how to crochet, knit and macro-met, she made her own preservatives and jelly. She canned her fruits and veggies. we were in the bed by a certain time every night and up early in the morning. So there was no need to run lights for long. We made our own Christmas Tree decorations, our tree was always edible. I am getting back to the way I grew up, so I don't feel the expense of going green, I'm just simply going back to the way I was raised, and getting off of the chemicals in our food. Turning off the television, getting a good book, and trying to find a way to park my car. If we don't want to give up the convenience that we have today, then yes going green can be expensive. But the basics are hard, it just takes alittle discipline.