
I kinda like this one. Possibly making light of the issue in an educational way is the way to get through to some people. The use of fear in the media, using words such as "shocking, terrifying etc" really does not get through to people.
Because some people cant understand the issue, and cannot relate it to themselves they go in to denial about its exsistence. Rather interesting topic, several good papers on it. Doing my dissertation on the topic.