Interesting article today in the Wall Street Journal about cleaning products and the stuff companies use to make them:
You can read a label to find out what's in your food. And a quick look inside a collar or hem tells you what your clothes are made of. Now, the same is happening with the stuff you use to clean your kitchen and bathroom.
A few manufacturers of household cleaning products have begun disclosing the chemicals in some of their products. S.C. Johnson & Son Inc. last month rolled out Web site WhatsInsideSCJohnson.com to describe most of the ingredients for its Windex, Glade, and Shout brands. Clorox Co. lists ingredients for its Formula 409 and other products at TheCloroxCompany.com.
Seventh Generation Inc., which has long disclosed most of the ingredients for its eco-friendly cleaning products, last year started explaining chemical names in terms that consumers can better understand on its labels. And Procter & Gamble Co. plans to list its ingredients online and describe them in consumer friendly terms.
Later in the article, they mention Method and Seventh Gen again:
Lydia Chen Shah, a 29-year-old marketing communications manager in Glendora, Calif., says she has gravitated to cleaners that are marketed as green, such as products by Seventh Generation and Method. "I don't want to feel like as soon as I put some household cleaner on the surface I'm going to have to stay away from it for a while," says Ms. Shah, who has pets and says she worries about their safety.








