Has anyone seen the Philips Master LED Series? It looks a lot like the EcoDim.
The E27 lamp is Philips’ 7W LED replacement for a 40W incandescent - 45,000 average life hours, no mercury, and comes in cool and warm white.
I have not yet seen a price, but there are stories about them all over now.
If you find a good source of info, feel free to add it to the products page.