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ECO-posters: green billboards? greenwashing?

post #1 of 11
Thread Starter 

Every day, I get press releases sent to me by a wide variety of people in the PR world...they range from product release information to Greenpeace activities.  Today I got one about "the outdoor advertising industry."  Or basically....billboards.

 

The outdoor advertising industry is getting an "eco" makeover!  From now on major billboard companies like Clear Channel Outdoor will only accept ECO-posters created with polyethylene, the most commonly-recycled plastic in the world.

ECO-posters are 100% recyclable and better for the environment - the previous 30-sheet posters contributed about 150 million pounds annually to the nation's landfills.  ECO-posters also maintain their visible integrity longer, 90 days as opposed to 30 days with the previous posters.  Other benefits include:


· No flagging or peeling with these single-sheet executions
· No more glue and paper - the new posters attach directly to the structure
· Visual quality is comparable to vinyl executions
· Unaffected by weather

 

So what do you think?  Can billboards be "green"?

post #2 of 11

Well I don't know about green, but like just about everything, then can bee greener, and this seems like a good step in that direction.

 

Billboards by nature aren't green.  They just sit there taking up space, encourage increased consumerism, and apparently create quite a bit of waste (they have to be replaced every 30-90 days?  Geez!).  But they're an accepted part of our society.  If people want to put up a billboard on their land, that's their choice, so we might as well reduce their environmental impact as much as possible.

post #3 of 11

I'm not sure if these recyclable one are better or if the electic ones are better. I see negatives to both like the changing of advertisers with the electric bilboards they just change the ad being displayed on the screen but at the same time the electric ones are still using electricity and I doubt they are off the grid instalations. So I guess what I am asking is what people think would be better?

post #4 of 11

It's hard to say because it's comparing apples to oranges.  The paper billboards create waste while the electronic ones waste energy.  And then it depends how much energy they use vs. how much energy it takes to create, transport, and dispose of new billboard paper every 30-90 days.

post #5 of 11

The old 30-sheet posters were made out of paper. Is it green to replace paper with a petroluem product polyethylene? The paper was taken to landfills but wouldn't it eventually dissolve there? Just curious...

post #6 of 11
Thread Starter 

 

Quote:
Originally Posted by JamesA View Post

 

The old 30-sheet posters were made out of paper. Is it green to replace paper with a petroluem product polyethylene? The paper was taken to landfills but wouldn't it eventually dissolve there? Just curious...

 

Yeah, as Dana mentioned, it's more energy intensive (and I would imagine resource intensive) to use polyethylene.  But in terms of the waste, if the old paper billboards were going to the landfill, theoretically they wouldn't degrade because if a landfill is built correctly...nothing should degrade.

 

But now here's a question....so the press release said that the billboard posters made from polyethylene are recyclable.  Of course, that requires that they be...recycled.

 

Now, I know there are companies like Feitag that make bags out of used truck tarps.  Perhaps could these new billboards be used in the same way?  Upcycled instead of recycled?  Of course...I don't know what truck tarps are made of....

 

post #7 of 11

Good question. I think the bags (which are being made by several companies now) are made of a heavier gauge or thicker vinyl that is rather indestructible. The polyethylene I've seen is thin and not as strong as truck side PVC tarps or PVC billboards.

 

I do wonder if the loop is closed and the products are being recycled as planned. Easier said than done!

post #8 of 11

I recently put up one of the vinyl billboards - maybe 4 ft by 8 ft.

 

I would love to see someone put up one of the large ones - sure it can be done but not easily and not suggested for a novice like me. To make the small one look good was not easy!

 

The vinyl poster I had made had a paper backing to protect the sticky part - this still goes into the landfill. The vinyl claim seems a little bit like washing of the green style in a backward manner.  

post #9 of 11
Vinyl, polyethylene, and other materials used in the outdoor advertising - are all made of oil derivatives!! however you gonna turn it.
So some materials can be more green than others, but why use carbon products at all? PRICE

In some countries (yes, you'll be surprised, not in north america or europe) billboards are made of wide sheets of canvas!!
These days, considerably inexpensive, industrial digital printers can print on canvas stretches of up to 15 feet in width and 100 feet in length. The largest billboard in the world can't have such a huge sign on it.
Canvas is 100% recycled material. With methods such as "Giclee" , you can print the same level of high resolution images you print on paper / vinyl / tarp but on a green material.

Clear channel know their business. They are in Advert. PR and Advert go a long very well. Being Green is chic, contemporary, cool - brings more customers - but do you really care and try to be green??
judge it yourself.
post #10 of 11
If I replace that sign I will use the same material again. The vinyl has retained it's appearance and colors nicely.

Better than replacing the thing to keep up the appearance! 
post #11 of 11
Someone is upcycling the vinyl ones, but alas my brain cannot remember who. I have also seen some that have their night lighting supplied by Solar panles, so things are moving the right direction.
OOps wait, here's one:

http://www.shopgg2g.com/store/zencart/
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