Every day, I get press releases sent to me by a wide variety of people in the PR world...they range from product release information to Greenpeace activities. Today I got one about "the outdoor advertising industry." Or basically....billboards.
The outdoor advertising industry is getting an "eco" makeover! From now on major billboard companies like Clear Channel Outdoor will only accept ECO-posters created with polyethylene, the most commonly-recycled plastic in the world.
ECO-posters are 100% recyclable and better for the environment - the previous 30-sheet posters contributed about 150 million pounds annually to the nation's landfills. ECO-posters also maintain their visible integrity longer, 90 days as opposed to 30 days with the previous posters. Other benefits include:
· No flagging or peeling with these single-sheet executions
· No more glue and paper - the new posters attach directly to the structure
· Visual quality is comparable to vinyl executions
· Unaffected by weather
So what do you think? Can billboards be "green"?







