Not as sweet as commercial stuff, but you get used to it

I love Tom's of Maine and buy nothing else. I have really sensitive skin so regular toothpaste dries out the area around my mouth. Tom's of Maine doesn't do this and leaves my mouth sparkling clean. I just went for my regular dental cleaning and the dentist said my mouth looked great -- thanks to Tom's of Maine! This toothpaste is not as sweet as Crest, etc., but once you get used to it, it's hard to go back! Love it!