Pros: Old school tube, natural, fresh, clean
This toothpaste was easy to transition into my daily routine. When I went from being a "Normal" to a "Whole Foods" shopper I soon realized I wasnt going to just change my food, but my products as well. This toothpaste is a little more expensive but is well worth it. Works like a charm, no problems to date, and I have been buying it for a few years now.