Pros: Natural, mild flavor, cleans well
I think my favorite thing about this toothpaste is that if you happen to eat something shortly after brushing your teeth, you don't get the strong yuck factor you do with most toothpastes! This is due to the exceptionally mild flavor of most Tom's toothpastes (some are stronger than others...). This is a little hard to get used to at first, but after using Tom's for a couple of weeks you won't notice the weaker flavor anymore. Works well, many flavors to choose from (including strawberry and apricot), it's more expensive than most toothpaste but a tube lasts so long, that the price difference is probably just pennies a day.