Pros: smells great and works wonders
I have always loved Tide, but when they came out with cold wash I was a bit sceptible. I went ahead and purchased it and have been hooked ever since. I love the smell since it never changed, but I wash my clothes in nothing but cold water and the results are great. I actually see the difference in the softness and overall "non" shrinking and fading of clothing. I would recomend this product to anyone.