Tide Coldwater Laundry Detergent

I first bought a box of Tide Coldwater at Target and was very happy with it. It saves a ton of energy by not requiring hot water (up to 80% of energy use per load), and it works just as well as any other detergent. It does cost a bit more. Target stopped carrying it and I couldn't find Coldwater in any store, so I had to buy it from Amazon, and had to buy 3 boxes of it. So it ended up costing $17 per box for 63-load boxes (146 oz).

So I've got enough Tide Coldwater to last me for ages, but that's fine, because I like the stuff. Can't complain about effective laundry soap that saves 80% on energy.

One thing to watch out for is to make sure you use the cold water cycle. My sister-in-law once used it in the regular warm water cycle, not knowing it was coldwater detergent, and ended up with soap residue on all her clothes.

For those claiming this product deserves 0 stars because it's not 100% green, I think that shows a degree of snobbery, to be blunt.  Many laundry detergents don't work well in cold water.  Saving 80% of the energy per laundry cycle is extremely green.  Could it be greener by being biodegradable and without petrochemicals?  Sure.  But does that mean it's not green at all?  Absolutely not.  Especially since a lot of people trust Tide and don't know about greener detergents.  Would you prefer they continue using warm water to wash their clothes, or at least switch to cold water?

I have always loved Tide, but when they came out with cold wash I was a bit sceptible. I went ahead and purchased it and have been hooked ever since. I love the smell since it never changed, but I wash my clothes in nothing but cold water and the results are great. I actually see the difference in the softness and overall "non" shrinking and fading of clothing. I would recomend this product to anyone.

I started buying this right after it came out and used it until we switched to Charlie's Soap about two years ago.

I really did like the change this made in my laundry and it did a great job.  We stopped using it because we wanted an unscented detergent and then we were having a baby and going to be doing cloth diapers and so moved on.

I really do recommend it for the convenience of finding it in the store and if you don't mind scented detergent.

I am quite surprised to see this item on Green Home. Green?? Not even close. Those reviewing this with high marks must not understand what "environmentally friendly" really is. I agree with Jenn, your clothes will look better longer if you wash in cold and get yourself a proper biodegradable laundry product. Hang to dry when possible or dry on low heat. I thought this website was devoted to all things green so I'm really not sure how glowing reviews could be here for such a non-green item.