When I was given this pouch at the glorious Huddler party (thanks, Stinz), with every intention of scrutinizing the heck out of it. Inside the Pencil case were a number of "one use" body products, so I was working under the assumption that it was a pretty make-up holder and was a bit disappointed since there really isnt much room in there for more than some Pencils. I remembered that i was highly literate, so I read tag inside the oblong melange of capri-sun and zipper. "Pencils, eh? Why is it three pouches wide, then? What if I want to add a box of colored pencils? This is rather long and not deep enough for me", were my immediate reactions. Sorry Terracycle. I really really enjoy your products, but think this one missed the mark re: practicality. I think a 2x2x2 (meaning 8 pouches) would make a lot more sense, and would change the product from JUST pencils to whatever you want it to be. Perhaps you have that. Perhaps not. Also, pens can fit in a 2x2 (meaning 4 pouches) to save room, if youre JUST going for writing utensils, but I think you're more muti-use than that.