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Seventh Generation Living Scents Laundry Detergent


Pros: pretty packaging

Cons: virtually chemical soups, many hazardous ingredients, totally deceptive marketing practices

Seventh Generation is marketing hype at its finest. Every product I have checked so far doesn't even come close to safe, natural and they are all a LONG WAY from the green products that their image portrays so well. I have to wonder if there is even a conscience anywhere in this company. It's really hard to understand how they can have pulled the wool over the eyes of SO many for SO long.

Has anyone ever bothered to read and study the ingredients in Seventh Generation products?


If not, this list is for their "Delicate Care" product (You would guess it would be more benign than others): Aqua (water), pareth-7, coceth-7 and sodium laureth sulfate (plant-derived cleaning agents), sodium hydroxide (alkalinity builder), sodium borate (alkalinity builder and soil dispersant), sorbitol and sodium gluconate (anti-redeposition agent to wash away soils), sodium citrate (water softener), calcium chloride (cleaning enhancer), hexahydro-1,3,5-Tris (2-hydroxyethyl)-s-triazine (preservative, less than 0.05%) The entire Seventh Generation line is a collection of chemical soups. I did my homework and was shocked! They cleverly attempt to disguise the triazine which has a 9 rating (10 being the worst possible health hazard). Let's's linked to cancer; allergies; immune system toxicity; skin, eye and lung irritation; organ system toxicity; ecotoxicology...need I go on? All their formulas are relatively similar. Amazing that SLS is the fourth ingredient in "Delicate Care". Well at least that only rates as a 4 (moderate hazard). Too bad there's an awful lot in it (being the fourth ingredient). Oh, thanks for letting us know it is plant derived (as many poisons are). Sorry, but this would be better labeled as a biohazard. This particular product is even WORSE. SLS is the SECOND listed ingredient.


I can't understand how the people running these companies can look at themselves in the mirror. Cute kids, green leaves, blue skies blanket their products and site. They state: "In our every deliberation we must consider the impact of our decisions on the next seven generations." Okay, now I at least know where the name came from. I guess seven generations ought to be long enough to make us all sick or kill us.

Geesh... A good reference to check out ingredients is Skin Deep's Safety in Cosmetics Database. You'll easily find it if you want to.

Want some quality products? Try NaturOli's Soap Nuts or Ecos' Detergents. No comparison. Both are honest companies that really care. You'll find truly effective, eco-friendly and healthy products. There are others, too. You simply have to stop believing everything on the labels and do some homework. (I know... why does it have to be this way? I hate it.) Oh, If you come across products that only tell you what they DON'T contain, or that their formulas are secret - watch out, big time. For me I've found many such products to be really scary ones - once I was finally able to get the facts on them.


I sincerely hope that I have at least touched a few readers. All my best to you and good luck! :-)


Pros: Good value and great scent

i love this smell, it makes my clothes smell fresha dn clean!


Pros: Great smell, does a good job, super concentrated, natural

This is the first natural laundry product I've tried, and I love it. You only need a small amount- the cap is tiny already, and you only need to fill that half way- that's a lot less than the commercial detergents I've used. This super concentration saves waste on packaging and and reduces the carbon footprint of product shipping. The eucalyptus and lavender smell is great, and it does a wonderful job on the laundry. I love it.


Pros: Cleans well

Cons: price

This detergent doesn't work any better than any other detergent that I have used in the past. I will continue to use it because it is better for the enviornment and I am at a place in my life where I can afford to spend extra for my values.

Seventh Generation Living Scents Laundry Detergent

Seventh Generation's vegetable-based laundry detergents are tough on dirt but gentle on your clothes and the environment. They are non-toxic, biodegradable, and contain no chlorine, phosphates, artificial fragrances or dyes.

Additional FeaturesAvailable in Blue Eucalyptus & Lavender and White Flower & Bergamot Citrus
TypeLiquid detergent
Bottle Size(s)100 oz. and 150 oz.
Percent Natural
Percent Organic
Release Date
Model Name/TypeMPNEAN/UPC
Green Options › Eco Friendly Green Products › Green Cleaning › Laundry Detergent, Fabric Softener & Dryer Sheets › Seventh Generation Living Scents Laundry Detergent