Pros: Kid friendly taste, natural & organic ingredients, responsible packaging
Cons: Not 100% Organic
My son loves this toothpaste in every flavor they make (with bubblegum being his fave). It works really well at cleaning his teeth (no cavities to date) and I found it really hard to find a natural paste that he would actually use. I've used it myself when I run out of mine and although I am more of a peppermint gal, I actually thought it was quite tasty and can see why my son likes it so much. They also do not use wasteful cardboard boxes to contain their tubes, it comes as is no extra packaging!
We will keep buying this as long as they make it or until my son wants to use adult flavors whichever comes first!