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New Balance Eco-Preferred Collection - Men's

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New Balance Eco-Preferred Collection - Men's
Description:

New Balance's first "green" shoe, the 070: made with a reduced waste design and recycled materials, this trail shoe is an elegant blend of eco-friendly shoe construction and New Balance's famous fit and comfort. This new collection will feature shoes that utilize environmentally preferred materials, constructions and manufacturing processes. The collection is part of a larger, corporate-wide sustainability initiative to operate the New Balance company in an environmentally sensitive manner.

Details:
DetailValue
Additional FeaturesEco-friendly trail and running shoe.
TypeSneakers
MaterialSeventy-five percent of the upper components are “environmentally preferred materials.” The laces, webbing, rand, quarter, tongue and saddle incorporate recycled polyester; the foxing and the tip of the shoe are synthetics made with fewer solvents than traditional materials. Rice husks filler in the outsole reduces the amount of rubber needed, thus reducing the amount of petroleum used. Water-based adhesives (rather than solvent-based) are used to join the upper and the sole unit and no paper stuffing or paper wrapping are used in the packaging of 70.
Release DateJuly 2009
Models:
Model Name/TypeMPNEAN/UPC
In late 2008, Boston-based New Balance added a new eco-shoe to their already well-established Outdoor category. The new eco-preferred collection features shoes that utilize environmentally preferred materials, constructions and manufacturing processes. The collection is part of a larger, corporate-wide sustainability initiative to operate our business in an environmentally sensitive manner.

The first shoe in New Balance’s eco-preferred collection, the New Balance 70, is developed for fashionable consumers who consider the environment without relaxing their standards of style and comfort. Seventy-five% of the upper components are “environmentally preferred materials.The laces, webbing, rand, quarter, tongue and saddle incorporate recycled polyester; the foxing and the tip of the shoe are synthetics made with fewer solvents than traditional materials. Rice husks filler in the outsole reduces the amount of rubber needed, thus reducing the amount of petroleum used. Water-based adhesives (rather than solvent-based) are used to join the upper and the sole unit and no paper stuffing or paper wrapping are used in the packaging of 70. The 70 was also thoughtfully designed to reduce waste. The upper is constructed with minimal layers to reduce unnecessary material usage. It features a uniquely efficient design--the parts fit together much like a puzzle--in an effort to utilize as much of the original cutting material as possible.

The 70 launched in July 2009 and retail for about $80.00.

New Balance 070 - Women's Outdoor - Trail Running - Green & Gray

New Balance 070 - Women's Outdoor - Trail Running - Blue & White


New Balance 070 - Men's Outdoor - Trail Running - Brown & Light Orange
New Balance 070 - Men's Outdoor - Trail Running - Brown with Dark Orange & Yellow

We used our best available resources and technologies to decrease the environmental footprint of the 70,” says Katherine Petrecca, senior outdoor product manager at New Balance. “The new eco-preferred collection is another step of many as we make progress to operate our entire business in an environmentally sensitive manner.” The 70 and the new eco-preferred collection is part of New Balance’s larger sustainability initiative which targets three main areas: product, manufacturing, and facilities.

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