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Marketing Green Building Services: Strategies for Success

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Marketing Green Building Services: Strategies for Success
Description:

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace.With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.* Find out how leading-edge firms market and sell green buildings * Develop strategies for success in this fast growing, constantly changing and highly competitive marketplace * Learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies

Details:
DetailValue
EAN9780750684743
LabelArchitectural Press
List Price$49.95
ManufacturerArchitectural Press
PublisherArchitectural Press
StudioArchitectural Press
Number Of Items1
LanguagesEnglish
ISBN0750684747
AuthorJerry Yudelson
Number Of Pages312
Publication Date2007-10-30
Edition1
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Release Date
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Model Name/TypeMPNEAN/UPC
Green Options › Eco Friendly Green Products › Green Media & Resources › Books › Marketing Green Building Services: Strategies for Success