Pros: clean, minty
I like this toothpaste -- it really works well for me as a back-up toothpaste when I want to swap out the flavors. It's important to me that this doesn't have sweeteners or SLS/SLES - and it is vegan. A friend at work borrowed it once -- and she raved about how much she liked it and had never had such a pleasant toothpaste. Instant convert!