Pros: Tastes great
Cons: A little pricey
In my search for a natural toothpaste I tried many a brand before I came to JASON. I love the Sea Fresh flavor as well as their cinnamon. I find it works better than conventional toothpaste without that gross "natural" flavor some of them have. I especially like that it contains no SLS unlike Tom's of Maine. It's definitely worth your pennies and your smile!