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I don't like Jason products except this one.use this toothpaste all time.It very natural.No sodium fluoride that linked to organ disruption and thyroid problems; No sodium lauryl sulfate that linked to organ and reproductive toxicity;No triclosan that linked to organ toxicity and possibly cancer.
I like this toothpaste -- it really works well for me as a back-up toothpaste when I want to swap out the flavors. It's important to me that this doesn't have sweeteners or SLS/SLES - and it is vegan. A friend at work borrowed it once -- and she raved about how much she liked it and had never had such a pleasant toothpaste. Instant convert!
In my search for a natural toothpaste I tried many a brand before I came to JASON. I love the Sea Fresh flavor as well as their cinnamon. I find it works better than conventional toothpaste without that gross "natural" flavor some of them have. I especially like that it contains no SLS unlike Tom's of Maine. It's definitely worth your pennies and your smile!
I tried this despite the steep price because it was one of the few toothpastes with no sodium laurel sulfate. I really wanted to like it, but the taste was too strong for me. I did eventually get used to it but never bought it again because it kind of burned in my opinion. I am not sure whether it was the spearmint or what. And honestly I still haven't found something that will shine my teeth like Burt's Bees toothpaste...
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Calcium Carbonate (Purified Mineral) (Natural whitening polisher), Glycerin (Vege- Vegetable) (Humectant), Aqua (Purified Sea Water, Pacific Ocean) (Base moisture), Aphanizomenon Flos Aque/Blue Green Algae*- Klamath Lake, Ore. (Astringent, detoxifying), Sodium Cocoyl Glutamate/Replaces Sodium Lauryl Sulfate - Coconut Oil (Foaming, mild cleanser), Carrageenan (Seaweed) (Thickener), Aloe Barbadensis Aloe Vera Leaf Gel (*)- Tropical Healing Plant (Gum soothing), Sodium Bicarbonate Mineral Acid (Neutralizer), Bambusa Arundinacea (Bamboo Powder- Bamboo) (Natural whitening polisher), Dead Sea Salt (Healing), Stevioside Plant (Flavor), Perilla Frutescens Japanica/Perilla Seed Extract- Mt. Fuji Japan Tree (Breath Freshener), Carum Petroselinum (Parsley Extract- Crystalized Mineral) (Natural-whitening polisher), Silica - Crystalized Mineral (Natural Whitening Polisher), Citrus Grandis (Grapefruit Seed Extract CA Fruit) (Anti-bacterial), Mentha Viridis (Spearmint#- Natural Leaf) (Breath freshener)
