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If You Care Unbleached Basket Coffee Filters

Posted

Pros: filters and makes good coffee

Cons: "If you care" brand and messaging

I'm all for making a million small changes that aggregate into mass change, but when these coffee filters stared me in the face saying "If you Care" as the slogan, it really rubbed me the wrong way. Yes, they are unbleached which certainly saves the unnecessary use of harsh chemicals to make the filters white, but there's no mention of use of any recycled materials anywhere on the packaging or the website, and they're just coffee filters!

Anyway - they serve their purpose well, but as we've all discussed on this site many times, the environmental movement will see much higher adoption through pragmatism and education than through "If you Care you use our coffee filter" type guilt.
If You Care Unbleached Basket Coffee Filters
Description:

If You Care 100% Unbleached Coffee Filters are made from carefully selected and cleaned 100% unbleached pulp. If You Care Coffee Filters will not affect the taste of your coffee but using them will reduce the amount of pollution in our environment. Unlike competition, If You Care Coffee Filters have a strong seam and will not break.

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