Pros: Cooler is nice and mine contained a $25 coupon from a baby website(hospital lactation consultant honored it towards a nursing bra!)
Cons: Contains a formula sample(bad if you plan on exclusively breastfeeding)
This kit does contain a nice cooler and nice little nursing booklet. However, it contains a formula sample which could be a bad thing if mother plans on exclusively breastfeeding. I donated my sample and kept the cooler:)

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