Pros: clean, safe
I was really disappointed by the smell of Ecover's Toilet Bowl Cleaner. All of their other products just smell "clean", but the toilet bowl cleaner smells like pine. Piney-pine, which I am not in any way a fan of. It will prevent me from buying it again in the future.
But - if you like or don't mind the smell - the product dispensed nicely from the bottle, smoothly covered the entire toilet bowl, and scrubbed clean with the toilet brush, leaving everything nice and clean and very sanitary looking. I just can't give it a higher overall rating because of my dislike of the smell. I wish they would make a citrus or fresh scent.