Pros: cost effective, gentle
Cons: strong scent, but you can get unscented
We got a large jug of this in lavender scent to use as a multipurpose kitchen soap in a built-in dispenser - for handwashing and dishwashing. It isn't strong enough for really grimy pots, but is great for light washing and handwashing - thus eliminating the need for multiple soaps. The fact that you can buy a gallon of it is also cost effective.
The only thing I'd do differently next time is get the unscented version. I thought that the lavender scent was a little too strong.