Pros: Less chemicals and harsh abrasives.
Cons: Takes a little getting used to taste/feel.
Overall, I like this toothpaste - wanted to learn more about it, but was unable to locate info on the company website... It has an almost Orange Marmalade taste to it. I happen to like Orange Marmalade so that worked fine for me. It does not foam as much as traditional toothpaste, and of course it is not minty at all - so once you get used to that, it's great! My mouth feels clean, and I have not seen any downsides in the area of oral health at all :-) Desert Essence makes a few other types of toothpaste as well - which are available on their website for info (or purchase).