KidScents Toothpaste: Not so much
Pros: essential oils, does not have fluoride
Cons: icky taste
Pros: essential oils, does not have fluoride
Cons: icky taste

Pros: Kid friendly taste, natural & organic ingredients, responsible packaging
Cons: Not 100% Organic
“These work great. I always use the same measuring spoon to give them to my son and when he sees the spoon he happily takes them. They were a real life saver when he was getting his teeth.” --greenANDchic
“I found it hard to find a toothpaste for my toddler so I was happy when I found this. He loves it and it works good!” --kristileigh112
“I was excited about the ingredient list on this little tube of toothpaste. I appreciate the use of essential oils and natural ingredients to fight off bacteria and strengthen teeth rather than fluoride. My son was really excited about the grinning alligator with his sparkly chompers. Once he tried the toothpaste, though, he never wanted to touch it again. I thought he was exaggerating, so I...” --green-bohemia
“My son loves this toothpaste in every flavor they make (with bubblegum being his fave). It works really well at cleaning his teeth (no cavities to date) and I found it really hard to find a natural paste that he would actually use. I've used it myself when I run out of mine and although I am more of a peppermint gal, I actually thought it was quite tasty and can see why my son likes it so...” --PUREShop
“This product is made by a local company in my area and it is nothing short of amazing! Every mother that buys it is amazed at how effective a natural product can be on teething babies. Although this product may not get you through an entire night of molar cutting it will work for most teething situations and can be reapplied liberally due to it's not irritating non-toxic, non-medicating...” --PUREShop
“I am not thrilled about the connection with Jason's, although I do like Earth's Best (despite the recent deal with BPA) I like having a safer option for my son and was unsure about making a toothpaste out of baking soda for him to use. so this was good for us” --KayMMIV