Pros: smells good, concentrated, great value, environmentally friendly, attractive labelling, cold-water compatible, not tested on animals
This is without a doubt the best laundry liquid I have ever tried. It's an amazing value - the initial price is offset by the fact that, because it is so concentrated, you can get anywhere from 64 (top load, full recommended strength) to 128 (front load, full recommended strength) loads out of one bottle - if you're smart about your laundry and only need to do one load a week, that's well over a years worth! It also smells excellent - grapefruit and orange. Even in very cold water, which is all I use, it suds very nicely, and doesn't leave any residue in the clothes - and even the most soiled and smelly items come out clean and fresh. My fiance works in fire suppression systems, he invariably comes home covered in dry chemical, and Biokleen removes it all. I love this laundry soap - it is the only one I will ever use.