I found out about BABYBEARSHOP Organic when reading the September issue of Southern Living that featured the owner and her little girls. The editor of the features section mentioned how effective this product was in helping her son's eczema. It really is a great product. It is completely natural, has no fake anything, it smells so nice and understated, and it is actually USDA certified organic! That is so hard to find these days and not an easy feat. If you have really dry skin or patchy skin, or just like to pamper yourself, this stuff is pretty awesome.